Having the right keywords is clearly critical and just as important is how and where you use them. I’ll take them in order.
One of the first and most obvious is what we call “On-page” optimization. This simply means adding your keywords to strategic places in your page code. Not as important as it used to be, but still not to be over looked. There is great debate over what search engines are using what tags and then there is, of course, Google. Their main goal lately seems to be disguising how they rank pages. But, more on this at a later time.
While we are talking about tags, in this case the Description Meta Tag. Most search engines use this for your listing description. Google may, but it may also pull a snippet from your content. It is the first thing a viewer sees when searching and is going to decide if they check you out or not. Again, you can leave it out and the engines will pull the description from your content. Just make sure your content is good.
Next up is your content which is extremely important. Not only what the web site says but how it says it. The best advice I can give you now is write your content for people and conversion not the search engines. You tags titles, paragraph headers should all be relevant but readable and not keyword stuffed. Sure you still need to have the proper words in the proper quantities, but more importantly it has to be good. It needs to compel your viewer emotionally.
Launching and indexing the web site. This is a critical step that most people don’t get. You can’t just put up a web site and wait for the world to find it. There are millions of websites out there with hundreds of thousands new every day, you are going to be waiting awhile. To speed things up you need to list your website with as many relevant indexes and search engines as possible, including Google. The more the better and it will help with rank. They all will ask for keywords and descriptions except Google. Google has its own submission process, but they go read your site and decide what the keywords are. So see above about good relative content.
Next are your socials. Facebook, Twitter, LinkedIn, and a dozen more. Google puts this toward your “popularity” and now relates directly to Google page rank. Everybody tells you that you need to use the socials, but nobody tells you exactly how. Well, keeping with that tradition I’m not going to here, but I will promise to write more about it in the future. Just know the keywords are important here too and they have to tie in with the keywords on the web site and your listings. Consistency is important. From your page titles to your hash tags there has to be a clear consistency of the keywords and their relevance to the content of your site.
Blogs, great way to generate interest, traffic and back links. You will use keywords for the name of your blog, post heading your search tags and of course the post content.
So, there you have it. The importance of your keywords and where to use them. This will also hold true if you use electronic yellow pages or yellow 360 and similar advertising indexes. The keywords need to be clear, consistent and relevant to what your viewer is searching for.Share