How New Responsive Design Has Changed Web Design
With internet changing the way people work, communicate and make purchasing decisions today, several innovative developments are taking place to improve user experience. Among other things, enhancing visual appeal for the users has become a top priority for business owners. Due to the rapid adoption of technology and proliferation of devices to stay connected, it is a challenge for web designers to achieve best results. Responsive web design is the new solution that can aid designers come up with appealing designs for websites and help businesses engage more users.
What is Responsive Website Design?
While developing a website, designers today have to constantly remember that their target audiences will access the site from different devices. It is, therefore, a challenge for them to design a site that works on all devices and appeals to the users. Responsive web design helps them meet this challenge by delivering optimized results.
Responsive design uses a combination of CSS media queries and fluid grids to help create designs that adjust to different screen sizes while maintaining the appeal and usability of the site. Due to the growing number of people using their smartphones and other devices to access internet, responsive design has become the new standard to achieve professional web design. Many web designers are, therefore, adopting this new concept to meet evolving customer demands.
How is Responsive Design Changing Professional Web Design?
In the last couple of years, technological advancements have completely changed our lives by bringing new tools and solutions to make things easier. For instance, screen sizes have changed considerably and brought new challenges for designers to optimize custom web design. Responsive design has addressed this challenge by relying on the fluid elements that allow the content to be adjusted according to the screen size.
Responsive design is further aiding designers to come up with interesting custom web design options by supporting search engine optimization (SEO), a key element in design strategy. With responsive design, businesses are finding it easier to manage their SEO campaigns as they can now handle one site with just a single set of links. Moreover, by creating a responsive website, businesses can now focus on a single site and leverage a unified strategy.
Responsive design is also helping businesses to achieve consolidated analytics and reporting on their web traffic. With a single responsive site in place, it is easier for the site owners to track users, funnels and conversion paths between their sites. Further, analytics tools such as Google Analytics have been optimized to manage multiple devices and provide comprehensive reporting.
In addition, responsive design is turning out to be a preferred option for businesses with budgetary constraints. As it involves managing and maintaining a single website, businesses have an easier time focusing on it. By adopting a responsive design, businesses are, therefore, able to control costs on both mobile development and onsite management.
With big players coming up with new launches, demand for content on the go has become the buzzword. With responsive design, businesses are now able to blur the line that separates sites from one medium to another and deliver superior user experience. Low maintenance cost, increased user base and quantifiable results, responsive design is the solution businesses have been looking for.