Augmented reality is a technology that works on computer vision based recognition algorithms to augment sound, video, graphics and other sensor based inputs on real world objects using the camera of your device.
Real-World Examples
- AR applications can become the backbone of the education industry. Apps are being developed which embed text, images, and videos, as well as real–world curriculums.
- Printing and advertising industries are developing apps to display digital content on top of real world magazines.
- With help of AR, travelers can access real-time information of historical places just by pointing their camera viewfinder to subjects.
- AR is helpful in development of translation apps that can interpret text in other languages for you.
- Location based AR apps are major forms of AR apps. Users can access information about nearest places relative to current location. They can get information about places and choose based on user reviews.
- AR is being used to develop real-time 3D Games.
The Opportunity
It is estimated that 2.5 billion AR apps will be downloaded annually and will generate revenue of more than $1.5 billion by 2019. This is because AR apps will not be limited to conventional mobile apps. There will be new markets like Google Glass which will open more forms of development and use. (3pillarglobal.com)
Augmented Reality to Increase Your Reach
Wikitude offers four ways for you to share your project with your users and friends.
1.Your users can search for your project in the Wikitude 8 power search. The power search can find any references to your project through your search code, project name or project description.
2.Your users can find your project through Google search. Your project is automatically added to our sitemap so Google can crawl and index your project.
3.Your users can click on a link to your project on your mobile website. Use the project link for this so users can directly launch your augmented reality experience from your website.
4.Your users can find your project on your promotion materials. Use the search code or the project link as call to action for your users.
The key to all four ways to share your project are the search code and the project link of your project.
The Project Link is the easiest way to share your project. The Project Link is a regular link, that ever user can open in a browser on their mobile device.
The Search Code can be alternatively used to launch your augmented reality by entering the search code in the Wikitude app search box experience.
See It For Yourself
To view an Augmented reality image, you need to have a viewer. We use the Wikitude augmented reality viewer because it is the most stable and multi-platform viewer available.
1.If you have an iPhone or iPad (iOS) go to the App Store search Wikitude and download the app. If you have an Android device go to Google Play search Wikitude and down load the app.
2.Open the Wikitude viewer.
3. Each image has a “Search Code“. Type the “Search Code” in to the viewer search bar.
4.Hold your device over target image.
Example One Realestate Ad
Augmented Reality image that triggers off a magazine ad. Demonstrates video, sound, and click through to website.
Example Two Restaurant Menu
Augmented Reality image that triggers off a restaurant menu. Demonstrates video, sound, and multiple images.
Example Three Direct Mail Piece
Augmented Reality image that triggers off a postcard. Demonstrates video, sound, and a link. It also demonstrates a way to add the search code and a way to instruct the end user into the design of the piece.
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