Personal assistants change everything. let’s look at web marketing and the impact of voice searches.
We take online searches for granted. Things are changing, though, from hand-typing in searches to using voice searches on mobile devices. If we need to know something, we simply ask Alexa, Ask Google, Siri or Cortina. Those voice platforms not only answer client queries but anticipate the end of the question with autofill options based on previous searches. Over 90% of Americans have a smart phone and most of them use smart speakers daily. As a business owner, you need your company to be the one that is included in Google’s search snippets. Otherwise, your company is going to be left behind in the dust of your competitors.
Voice searches are more conversational than traditional keyboard searches. We used to go to the computer and type in “Weather Asheville, NC” and scroll through options that popped up. Now we pick up our phone and say, “Okay Google, what’s the weather in Asheville, NC?” We’ve gone from a minimum key word entry to long-tailed phrases or complete sentences. Digital marketing now specializes in not just search engine optimization, but voice search optimization, where semantics matters. Voice-enabled speakers, such as Alexa and Siri already are used by an overwhelming majority of consumers and will take this platform to the next level. Will your company be able to handle the next generation of voice-friendly marketing? To ignore this trend is to ignore customers who’d like to hear about your upcoming sales or promotions.
Voice-friendly devices are the way of the future. We use our smart phones, obviously, but smart home (smart office) devices such as voice-activated thermostats, televisions, Alexa, kitchen appliances and vacuum cleaners can open a whole new world of business opportunities for you. Use of smart devices is on the rise, and therefore voice-based searches are rising. It makes sense to revamp your company’s content now to include up-to-date key phrases.
To grab more voice queries, your web content should reflect natural language patterns and optimize pages with long-tailed keywords. It’s part of the trend toward screenless apps, and can really help a brick and mortar business, especially when coupled with geo-mapping technology.
To stay alive, you cannot ignore this when it come to your web marketing and the impact of voice searches.
It’s a lot to take in, but Lone Bird Studio can help. Click here for more information or to schedule a consultation.
