Email Marketing Automation

Different Way to Use A Sales Funnel

Posted on by

Sales FunnelsIf you’re in business, you rely on sales to keep afloat. And you always need a way to attract new customers and keep them coming back. Some businesses rely strictly on ads, but without an effective sales funnel, positive results from those pricy ads often prove disappointing.

A sales funnel is the process of attracting leads, nurturing potential clients and generating new sales. Leads represent potential customers predisposed to buy what you sell, usually because you solve a particular problem for them. It’s a process, and Lone Bird Studio can help you with it.

The Sales Funnel Explained

The sales funnel represents the sales process. The funnel has four stages, from the widest (for the most general audience) to the narrowest (a confirmed customer):

1. Awareness. Potential customers become aware of your company name and form an impression.

2. Interest. When they’re interested in what you offer, you have an opportunity to make your sales pitch.

3. Decision. They weigh your value while deciding whether or not to buy. This is when you need to close the sale.

4. Action. When they buy what you’re selling, you provide a positive experience that may lead to more sales.

The sales funnel works the same whether a customer walks into your store or finds you online. It’s still the same process. And that’s where Lone Bird Studio’s email marketing comes in.

Enter Email Marketing Automation

Email marketing is just a different approach to the sales funnel. It follows the same four stages, but it’s accomplished with marketing automation. Once started, email marketing automation works without direct input, nurturing potential customers step-by-step toward a sale:

1. Begin an email marketing campaign from a list of email addresses you’ve collected. This initial email builds awareness of your business’ products or services.

2. Recipients respond, showing interest, and another email automatically gives them your sales pitch. If they don’t respond, a second email may offer a deal or reiterate your advantages.

3. Further emails in the chain, part of email marketing automation, are sent at reasonable intervals to help them make a decision and connect with you directly.

4. They take action and make a purchase. Follow-up emails ensure customer satisfaction while setting the stage for the next sale.

Each of these steps is automated. Email marketing is experiencing a renaissance because it works when done right. Automate your sales funnel by contacting Lone Bird Studio!

Uses for Augmented Realty

Posted on by

Lone Bird Studio Studio Augmented RealityAugmented reality relies on three basic display types: Handheld devices such as mobile smartphones or portable computers, wearable technology or head mounted displays such as specially designed glasses or goggles (Google Glass application is one example; rumor also has it that a smart watch applying wearable technology is in construction by Apple.) and spatial displays which project computer enhanced graphics onto fixed surfaces.
Although AR was most common to training simulation applications and video games at first, its uses have widened to a great degree in the last few years. At present, we can see uses of enhanced reality in many different fields and industries.

Military

HMD or head mounted displays are used extensively in military aircraft technology. With the help of the HMD, an aircraft pilot has all the data he needs, including airspeed, horizon line, altitude, etc., right before his eyes. So, there is no need for him to look down to the instrumentation board for the perusal of such data. AR applications and HMD facilities are used for many ground troops operations, too.

Tourism

Tourism industry also makes extensive use of enhanced reality in a bid to enrich the experience of the tourists and the sightseers. Museums, for example, have introduced interactive 3D live views of the museum artifacts. These shows help the visitors to the museum gain a deeper and more interactive knowledge about the displays and the attendant historical facts.

Medical

The medical field similarly looks to make good use of the 3D visualizations made possible through advancements in AR technology. Thanks to enhanced reality, medical students can now practice surgical operations in a controlled environment. Neurosurgical methods have especially benefited from the use of enhanced reality. Since brain surgeries are often very complex operations and the margins of errors are, in most cases, very small, the doctors benefit from having access to comprehensive 3D displays of the brain prior to the surgery.

Apart from these, we can also find extensive use of enhanced reality applications in many other fields such as navigation, gaming, entertainment, education, advertising & promotion, etc.

In the field of website design too, augmented or enhanced reality has made its effect felt in a big way. Especially, use of enhanced reality has become a big feature in web design for smartphones, tablet PCs, and other mobile devices. The application Layer Reality Browser, for example, which is available to Android and iPhone users, makes use of enhanced reality to retrieve data on structures, places, movies, and locations and displays these data as real-time digital information, thereby augmenting our view and experience of the real world. Loan Bird Studio, as a leading Asheville North Carolina. Web design solutions firm, incorporates augmented or enhanced reality applications in their website design and other solutions, whenever possible and relevant. The firm caters mainly to medium sized businesses and one can read more about their success stories from client testimonials posted at the company website www.lonebird.com, and at other relevant online platforms.

Email Marketing Automation

Posted on by

Email Marketing Sales FunnelThe goals of an email marketing automation are to save time and get better results. Email automation is simply a strategy of using software or a system to automate the process. The secret is still in the content and making your messaging personalized and timely. Two of the most aspects of email marketing.

Email marketing

Marketing automation was the best thing to happen to small business in a long time. It is an easy cost-effective way to reach a lot of people relatively cheaply. One of the most proven ways to use email marketing is a Sales Funnel. An age old tried and true method brought into the 21st century. Lone Bird Studio being 40yrs old has been working with sales funnels from print to cell phones in almost every industry.

Sales Funnel

2019, anyone who has a business needs to generate leads and sales online. Sales funnels have become the proven method to convert website visitors into paying customers.
If you fail to do this … if you just wait to be found on Google … well it wouldn’t be good.

The primary goal of your sales funnel is to move people from one stage to another until they are ready to purchase. There are four main parts to a Sales Funnel and they are:

Awareness – at this stage, the prospect learns about your solution, product or service. You make them aware of any problem they have or service they need.

Interest – at this stage, the prospect is actively looking. He searches on Google etc. This is when you attract them with great content. Now is the time they express interest, follow you on socials and subscribe to their lists.

Decision – at this stage, the prospect is deciding. They are paying more attention to what you offer, including different packages and options so they can make a final decision to purchase. This is when sales offers are made by using sales pages, webinars, calls, etc.

Action – at this stage, the prospect is becoming a customer by finalizing the deal. They are clicking the purchase button or signing the contract. The money is transferred to your bank.

Lone Bird Studio can help you put all these pieces together. We can help with the planning through execution. We set up the automations, create the graphics, supply the content and bring you results through your email marketing automation efforts.

Is your business worth ten minutes?

Contact or call 828-216-1451 first consultation is always free. Let’s put email marketing and a sales funnel to work for you.