Email Marketing

Asheville Business after Covid 19 – We Can Do This!

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Asheville Business after Covid 19 As our state starts talking about reopening, we need to stop a moment and consider what that means. What will reopening bring? What will our new business environment look like?

The Online Shift

Up to now, the move of business online has been mostly evolutionary, but current events have made it a survival tool. The post-COVID world will be different. We will surely face new challenges in how we adapt and overcome.

Adapt and Overcome

Our local and county chambers predict that 30 percent of our local businesses will not survive. These are just some of the questions we face.

– What types of business will be left?
– How strongly will tourism come back?
– How will new health rules affect our incomes? More space means fewer tables, and fewer tables means less money.
– How are we going to handle the shortages of food and supplies to come?
– How are we going to handle sports without crowds? Concerts without crowds?
– How will a possible second round of Covid in the fall affect holiday sales?

We all know this will end, for lack of a better word. And we know life will be completely different when it does. Together we can do this—adapt and overcome! How we meet these challenges today will not only define us, it will define humanity from this point forward.

We all have questions let’s face them together
Chris

Using SPIN Sales Techniques to Improve Sales

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Using SPIN Sales Techniques to Improve SalesThe SPIN sales technique is a system of asking certain categories of questions to improve your sales funnel results. As with any conversation, the quality of the question is the key to success. Wrong questions turn off clients and lose sales. In the SPIN technique, it’s the buyers who do most of the talking. Your job is to build rapport and take notes, so you’ll understand what they really need.

SPIN is an acronym that stands for Situation, Problem, Implication and Need-Payoff questions. It’s a method of categorically asking questions to help ensure more sales.

Situation Questions help you to more clearly understand what your prospects need. Everything that follows is based on this foundation. The more you know about them beforehand, the more precise your questions can be and the more likely you’ll earn the sale. An example of a Situation question might be:

How do you track overall and individual volumes for your sales teams?

Problem Questions help your prospects see that they have a problem or need that you can meet. Think of it as questions that underscore the seriousness of their need, which help motivate them to change. This translates to a sale on your end. An example of a Problem question is:

What’s the biggest problem you’ve faced with implementing new sales programs?

Implementation Questions help clarify issues, thereby helping resolve, in your clients’ minds, that the problem really does need to be fixed. The most powerful sales questions fall in this category. This is where you discuss the effects of their problem before you offer solutions. An example is:

If your CSR training is absent, what does that mean for new reps you hire?

Need-Payoff Questions come after you’ve helped your clients see that their current situation will deteriorate if not addressed. You cannot jump ahead to this category, or you’ll be perceived as being too aggressive, and will lose sales. It’s a way to get the buyer to tell you exactly what they need, what the benefits of your product or service are, which is more positive and doesn’t feel pushy to them. An example of a Need-Payoff question might be:

If you could have a consistent training program that could be utilized as part of an OJT system, how would it help you achieve your target sales goals?

The key to the SPIN sales technique is understanding the kind of questions, and their timing, to help your clients visualize the difference your product or service can give them. Evoking positive emotions is key. Good planning equals good selling. SPIN selling works backwards from traditional sales techniques. Instead of calling to discuss your latest product, first find out what your client needs, and go from there to a solution.

Lonebird.com Asheville’s leading web marketing company.

Different Way to Use A Sales Funnel

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Sales FunnelsIf you’re in business, you rely on sales to keep afloat. And you always need a way to attract new customers and keep them coming back. Some businesses rely strictly on ads, but without an effective sales funnel, positive results from those pricy ads often prove disappointing.

A sales funnel is the process of attracting leads, nurturing potential clients and generating new sales. Leads represent potential customers predisposed to buy what you sell, usually because you solve a particular problem for them. It’s a process, and Lone Bird Studio can help you with it.

The Sales Funnel Explained

The sales funnel represents the sales process. The funnel has four stages, from the widest (for the most general audience) to the narrowest (a confirmed customer):

1. Awareness. Potential customers become aware of your company name and form an impression.

2. Interest. When they’re interested in what you offer, you have an opportunity to make your sales pitch.

3. Decision. They weigh your value while deciding whether or not to buy. This is when you need to close the sale.

4. Action. When they buy what you’re selling, you provide a positive experience that may lead to more sales.

The sales funnel works the same whether a customer walks into your store or finds you online. It’s still the same process. And that’s where Lone Bird Studio’s email marketing comes in.

Enter Email Marketing Automation

Email marketing is just a different approach to the sales funnel. It follows the same four stages, but it’s accomplished with marketing automation. Once started, email marketing automation works without direct input, nurturing potential customers step-by-step toward a sale:

1. Begin an email marketing campaign from a list of email addresses you’ve collected. This initial email builds awareness of your business’ products or services.

2. Recipients respond, showing interest, and another email automatically gives them your sales pitch. If they don’t respond, a second email may offer a deal or reiterate your advantages.

3. Further emails in the chain, part of email marketing automation, are sent at reasonable intervals to help them make a decision and connect with you directly.

4. They take action and make a purchase. Follow-up emails ensure customer satisfaction while setting the stage for the next sale.

Each of these steps is automated. Email marketing is experiencing a renaissance because it works when done right. Automate your sales funnel by contacting Lone Bird Studio!

Email Marketing Automation

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Email Marketing Sales FunnelThe goals of an email marketing automation are to save time and get better results. Email automation is simply a strategy of using software or a system to automate the process. The secret is still in the content and making your messaging personalized and timely. Two of the most aspects of email marketing.

Email marketing

Marketing automation was the best thing to happen to small business in a long time. It is an easy cost-effective way to reach a lot of people relatively cheaply. One of the most proven ways to use email marketing is a Sales Funnel. An age old tried and true method brought into the 21st century. Lone Bird Studio being 40yrs old has been working with sales funnels from print to cell phones in almost every industry.

Sales Funnel

2019, anyone who has a business needs to generate leads and sales online. Sales funnels have become the proven method to convert website visitors into paying customers.
If you fail to do this … if you just wait to be found on Google … well it wouldn’t be good.

The primary goal of your sales funnel is to move people from one stage to another until they are ready to purchase. There are four main parts to a Sales Funnel and they are:

Awareness – at this stage, the prospect learns about your solution, product or service. You make them aware of any problem they have or service they need.

Interest – at this stage, the prospect is actively looking. He searches on Google etc. This is when you attract them with great content. Now is the time they express interest, follow you on socials and subscribe to their lists.

Decision – at this stage, the prospect is deciding. They are paying more attention to what you offer, including different packages and options so they can make a final decision to purchase. This is when sales offers are made by using sales pages, webinars, calls, etc.

Action – at this stage, the prospect is becoming a customer by finalizing the deal. They are clicking the purchase button or signing the contract. The money is transferred to your bank.

Lone Bird Studio can help you put all these pieces together. We can help with the planning through execution. We set up the automations, create the graphics, supply the content and bring you results through your email marketing automation efforts.

Is your business worth ten minutes?

Contact or call 828-216-1451 first consultation is always free. Let’s put email marketing and a sales funnel to work for you.