lonebird.com

Email Marketing Automation

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Email Marketing Sales FunnelThe goals of an email marketing automation are to save time and get better results. Email automation is simply a strategy of using software or a system to automate the process. The secret is still in the content and making your messaging personalized and timely. Two of the most aspects of email marketing.

Email marketing

Marketing automation was the best thing to happen to small business in a long time. It is an easy cost-effective way to reach a lot of people relatively cheaply. One of the most proven ways to use email marketing is a Sales Funnel. An age old tried and true method brought into the 21st century. Lone Bird Studio being 40yrs old has been working with sales funnels from print to cell phones in almost every industry.

Sales Funnel

2019, anyone who has a business needs to generate leads and sales online. Sales funnels have become the proven method to convert website visitors into paying customers.
If you fail to do this … if you just wait to be found on Google … well it wouldn’t be good.

The primary goal of your sales funnel is to move people from one stage to another until they are ready to purchase. There are four main parts to a Sales Funnel and they are:

Awareness – at this stage, the prospect learns about your solution, product or service. You make them aware of any problem they have or service they need.

Interest – at this stage, the prospect is actively looking. He searches on Google etc. This is when you attract them with great content. Now is the time they express interest, follow you on socials and subscribe to their lists.

Decision – at this stage, the prospect is deciding. They are paying more attention to what you offer, including different packages and options so they can make a final decision to purchase. This is when sales offers are made by using sales pages, webinars, calls, etc.

Action – at this stage, the prospect is becoming a customer by finalizing the deal. They are clicking the purchase button or signing the contract. The money is transferred to your bank.

Lone Bird Studio can help you put all these pieces together. We can help with the planning through execution. We set up the automations, create the graphics, supply the content and bring you results through your email marketing automation efforts.

Is your business worth ten minutes?

Contact or call 828-216-1451 first consultation is always free. Let’s put email marketing and a sales funnel to work for you.

WordPress 101

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WordPress Content Management System

WordPress powers 1 of every 6 websites on the Internet
WordPress represents

25.6% of all websites representing small, medium and big business use WordPress.
72.4 million websites host a WordPress blog.
22% of active domains created in the USA run on WordPress.

WordPress Explained

Investing money into a company website is like investing money in any other company asset. You want to get the most out of your money right from the start. Picking the right WordPress website with the right options the first time is important. We strive to ensure maximum ROI and satisfaction with minimum maintenance.

There are three main differences to be aware of when comparing WordPress options. The choices are a pre-built template, a Child Theme, or a custom-built WordPress website.

WordPress Templates

Templates are where many of you will start. It is a very cost effective and flexible way to begin.

When choosing a theme, look for the overall feel or style you want. Check what features in the design can be edited. There are thousands available, both free and purchased.

Many of the cool and specialty templates like restaurants or apartment rentals, for example, are generally paid templates. Don’t let that scare you. The costs are generally less than $100. We can do some beautiful customized work to tailor these templates to your needs.

Child Themes

We can create some pretty cool web designs with this method. Actually, this is where we do most of our work. Creating child themes allows very distinctive customization of WordPress templates to make them truly yours. A child theme is a cross between template and full custom WordPress. It is our most popular choice with businesses that “get it” and realize they need the web to grow.

You can save quite a bit of money starting with a child theme. Let Lone Bird tailor it especially for you!

Custom-built WordPress

A custom-built WordPress website means that we design and build a custom theme that will be unique to you and your branding. It is unique for your business, yet retains the WordPress functionality. We build and customize your website exactly as way you want.

Web Design 101

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The 3 Main Steps to Web Design and Search Optimization

A complete web project has three important parts: 1 – research, 2 – design and optimization and 3 – the launch. Unfortunately most just focus on the first, what the site is going to look like. Few have clear goals other than they “want to be found”.

All of our web projects cover THE 3 BUILDING BLOCKS of a complete web design.
This gives you a maximum chance for success and a solid foundation on which to build your Web presence.

1. Research and keywords

This is possibly the most important step. Why? Because the proper choice of keywords crucial. This list is one of the most valuable pieces of information you will get. Your keywords are not just for Google but you will need them everywhere. You will use them to optimize the site, you will use them to list the site, and they will go in your content, advertising, sales materials and your socials. You get the idea. They are very important and they change so need to be updated every six months or so.

Without keywords you cannot tell the search engines where to list you. True you don’t necessarily need a keyword Meta Tag but you do need the words for everything else. By that I mean page titles, file names, header tags, content, link text, listing and indexing and your advertising. See why it is so important?

2. Design & Optimization

This is a two part step and you can’t have one without the other.

Part A is the visible human side containing the design. The graphic design and how the web site handles are very important to the conversion rate. Your web design should be both pleasing and functional. This is where Chris’s marketing and design backgrounds play an important role.

Part B is the code side, what your browser and the search engines see. Google has very strict rules for page load times, content placement, content to code ratios etc. Using the keywords from above this includes page titles, file names, header tags, content, link text, and descriptions. It is very important to have the optimization and design work together here. One of the values of Lone Bird is the ability blend these two parts together. This save time, money and produces a much more effective end result.

3. Initial Launch

By far the most overlooked step of the three and it is every bit as important as the first two. Listing your site is really important. The big mistake frequently made is not properly listing the site, even with Google. Just going “live” with the website is not enough. Google alone can run 8 weeks before indexing the site. You will want to list your website as many places as possible. Putting the site up and not “working it” is the kiss of death and voids all the above.