The goals of an email marketing automation are to save time and get better results. Email automation is simply a strategy of using software or a system to automate the process. The secret is still in the content and making your messaging personalized and timely. Two of the most aspects of email marketing.
Email marketing
Marketing automation was the best thing to happen to small business in a long time. It is an easy cost-effective way to reach a lot of people relatively cheaply. One of the most proven ways to use email marketing is a Sales Funnel. An age old tried and true method brought into the 21st century. Lone Bird Studio being 40yrs old has been working with sales funnels from print to cell phones in almost every industry.
Sales Funnel
2019, anyone who has a business needs to generate leads and sales online. Sales funnels have become the proven method to convert website visitors into paying customers.
If you fail to do this … if you just wait to be found on Google … well it wouldn’t be good.
The primary goal of your sales funnel is to move people from one stage to another until they are ready to purchase. There are four main parts to a Sales Funnel and they are:
Awareness – at this stage, the prospect learns about your solution, product or service. You make them aware of any problem they have or service they need.
Interest – at this stage, the prospect is actively looking. He searches on Google etc. This is when you attract them with great content. Now is the time they express interest, follow you on socials and subscribe to their lists.
Decision – at this stage, the prospect is deciding. They are paying more attention to what you offer, including different packages and options so they can make a final decision to purchase. This is when sales offers are made by using sales pages, webinars, calls, etc.
Action – at this stage, the prospect is becoming a customer by finalizing the deal. They are clicking the purchase button or signing the contract. The money is transferred to your bank.
Lone Bird Studio can help you put all these pieces together. We can help with the planning through execution. We set up the automations, create the graphics, supply the content and bring you results through your email marketing automation efforts.
Is your business worth ten minutes?
Contact or call 828-216-1451 first consultation is always free. Let’s put email marketing and a sales funnel to work for you.
